Aura bora basil berry how to#
Aura bora basil berry free#

Deliveries were also hit as the trucking companies needed to give up their space to emergency items.ĭespite these challenges, we still managed to fulfil our orders and our deliveries always got to their destination, even if they were slightly delayed.īut being a new brand actually helped us, particularly when the pandemic created a rise in costs for everything from ingredients to shipping. Due to supply chain issues, aluminium was difficult to get at one point, so we also had concerns about whether we'd be able to have enough cans from the factories who worked with us to fill our inventory. Most shoppers were getting the essentials and going home. When the pandemic began, people stopped shopping for impulse buys or to try new things Then a few months later, the pandemic hit and everything changed. Instead of taking our cans to trade shows in Colorado, we began throwing samples in the trunk of our Subaru and knocking on doors of health food stores in San Francisco. Paul worked full-time for Aura Bora, while I worked for the brand in the evening and on weekends. However, I'd just gotten a new marketing job at a tech firm in San Francisco, so we moved to the Bay Area. In summer 2019, Paul decided to take the leap and leave his job at a venture capital firm.

Luckily, other startup owners we met were very generous at answering any of our questions.

Aura bora basil berry how to#

We didn't know how to make legal nutrition labels, where to get barcodes from, or why grocery stores charged us to be on their shelves. It often indicates a user profile.Īura Bora's flavors include Basil Berry, Lemongrass Coconut, and Peppermint Watermelon.Įvery day was a learning curve. and KeHe, two of the country’s leading organic food wholesalers and distributors.Account icon An icon in the shape of a person's head and shoulders. It is also distributed by United Natural Foods, Inc. It is sold by local distributors in Colorado and Northern California. Since its official launch in January 2020, the brand has been expanding at an astonishing speed. She brought in elements from nature, including owls, crocodiles, porcupines, sloths, and chameleons materialized as quirky illustrations on the can cover. Its unprecedented look is credited to a partnership with creative agency Moxie Sozo.Ĭo-Founder and Creative Director, Madeleine Voge, is the woman behind its articulate packaging. Apart from its appeal of being both healthy and palatable, Aura Bora has also been successful in its branding.

Aura bora basil berry free#

Every 12-count single flavor pack and other variety packs are available for $30 with free shipping. Aura Bora can also be purchased in bulk from their website. There are over 300 natural retailers across the country selling the product. Aura Bora’s five varieties can be bought at select retailers, and its price range hangs between $1.99 to $2.29 per 12 fl oz can. It is made up of Non-GMO components that create an authentic experience for consumers. Aura Bora is also healthy because of its sugar-free, calorie-free, and sodium-free properties. The first five flavors include Cactus Rose, Lavender Cucumber, Peppermint Watermelon, Basil Berry, and Lemongrass Coconut. Aura Bora: Where are They Now?Īura Bora is a sparkling water brand that stands out because of its exquisite flavors. Hence, Madeleine, a veteran in art designing, became the Creative Director of Aura Bora. Paul and Madeleine then launched Aura Bora, aiming their brand to essentially reflect their playful approach to life. The brand was significantly praised at the show, which motivated them to commercialize the product.

They personally canned 1000 bottles of Aura Bora, which were exhibited. The duo debuted at a trade show towards the end of October 2019. They assembled a fresh yield of herbal extracts and mixed them up with sparkling water, which led to a wide variety of flavors appealing to the palate. Paul and his wife Madeleine began playing with their SodaStream machine and ran several experiments. But his family had always been strictly against soda, which is how he started looking for alternatives. After graduating from UCLA, Paul joined a holding company called Saturn Five that hones and supports other companies.Īt work, he was in the habit of polishing down 8-10 cans of sparkling water per day. During his early years, his endeavors kicked off when he set up a local lemonade shop, auctioned off baseball cards, and sold Christmas trees in his neighborhood. Paul had his gut fixed on becoming an entrepreneur ever since he was a child. Aura Bora: Who Are They and What Do They Do?Īura Bora is a product conceived by Paul Voge and his wife, Madeleine.